Title
Shaping a Legacy CTE Brand
Session Code
2130
Venue
Phoenix Convention Center
Room
228 A/B
Description
Here’s the thing, your CTE brand is what links and builds trust within your community. It is the promise you make as a school district and this promise can be strategically solidified by establishing a branding ecosystem. With that said, it is time to start your creative quest towards shaping and protecting an award-winning CTE brand. Attendees will discover three strategies that create the blueprint for a CTE brand that stands the test of time. These strategies include establishing a marketing cycle, safeguarding the brand as a district grows, and developing a framework for district-wide design assets. At the end of this interactive session, attendees will leave with resources and inspiration to bolster their brand.