Holly Atha joined the MBA Research staff in 2015 and provided leadership for standards research and business engagement before assuming the role of President/CEO in 2020. Prior to joining MBA Research, Holly held a number of leadership positions including roles as Executive Director for a 501(c)(3) nonprofit and Chief Operating Officer and Start-up Strategist for an entrepreneurial effort in Columbus.. Holly holds a bachelor’s degree from the University of Cincinnati, and a master’s from the University of North Carolina at Chapel Hill.